From SF Gate...I do not own this book cover. The Croods and/or DreamWorks owns it all.
With so many second-rate animated films falling back on crudeness and bodily function humor when they lack a good script, it was fair to worry that "The Croods" would set a low in the genre.
There are signs of the apocalypse here, but those are only plot points. The prehistoric family comedy from DreamWorks Animation is a creative romp, light on focus but with plenty of ingenuity.
There is no shortage of stock characters to adorn lunch boxes and fast food kid meals. But even the gratuitous cute animal sidekick - a lemur-like creature named Belt who is used as a fashion accessory - feels pretty original.
Directors Kirk DeMicco and Chris Sanders seem hell-bent on avoiding "The Flintstones" comparisons, creating an environment that's closer to James Cameron's "Avatar" world than the Paleolithic era audiences are used to. This is (sort of) explained later, but largely irrelevant. The filmmakers establish early on that they're playing by their own rules.
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